Job title: Senior Communications and Engagement Lead

Reporting to: Operational Transformation Lead

Principal working contacts

  • Senior Transformation Business Owner
  • Operational Transformation Lead
  • Digital Transformation project team
  • Executive Director of IT & Digital Transformation (SRO)
  • Head of Corporate Policy and Communications
  • Communications team
  • Care Inspectorate employees/teams
  • 3rd party delivery teams
  • External stakeholders and providers                                

Job purpose

Working closely alongside the Senior Transformation Business Owner and Operational Transformation Lead, the postholder will deliver the communications and stakeholder engagement plan to inform, generate interest and enthusiasm about, and seek feedback on the Care Inspectorate’s digital transformation project with a range of internal and external stakeholders.

The postholder will identify and build high quality relationships internally and with external organisations. They will ensure that communications and engagement work undertaken supports organisational strategic objectives, including transformational change, and the communications and policy strategy.

The postholder will advise on innovative communication methods to engage with stakeholders and employees, while promoting the work of the Digital Transformation Project. The postholder will be responsible for leading key communications and engagement activities for the project, including supporting the Senior Transformation Business Owner and Executive Director of IT & Digital Transformation in delivery. This includes supporting the development and implementation of the project’s communications strategy, advising on risk, opportunities and public posture.

Key responsibilities

Strategic management

  • Drive internal stakeholder management and engagement with a strategic focus to ensure seamless project communication.
  • Listen to the views of and actively seek feedback from these stakeholders on the project as it develops.
  • Work closely with different teams and directorates to identify key stakeholders, their needs and concerns, and develop tailored communication strategies to address them.
  • Develop compelling communications content – using the organisation’s communications channels, including email, intranet, website, events and social media – to ensure stakeholders are kept informed and engaged throughout the digital transformation project.
  • Provide specialist advice to project colleagues on stakeholder engagement and communication acting as a specialist point of contact.
  • Lead innovative engagement approaches to keep content fresh and impactful.
  • Identify and manage communication risks, ensuring timely resolution.

Operational management

  • Ensure proactive and effective communication with stakeholders through a variety of channels.
  • Regularly undertake activities to build trust in the work of the project.
  • Manage, develop, create and deliver innovative, engaging and informative content, including presentations, newsletters, videos, and FAQs, to support the communication and engagement plan.
  • Monitor and evaluate the effectiveness of the communications and engagement plan, and adjust strategies as necessary to ensure maximum engagement and participation from stakeholders.
  • Ensure that consistent and complementary messaging is delivered across projects and communications channels and in line with the organisation’s corporate messaging.
  • Provide communication advice, guidance, practical materials and assistance to colleagues as required.
  • Keep abreast with key issues affecting communications, particularly in the social care sector as a whole.

Relationship management

  • Develop a productive working relationship with colleagues, including the communications team and other Care Inspectorate teams.
  • Ensure effective working protocols in accordance with the Care Inspectorate’s Communications, Human Resources, Finance, IT and Operations function.
  • Liaise with external bodies, statutory and voluntary, to promote the work of the Care Inspectorate and share good practice, and seek feedback to inform the project.
  • Represent the Care Inspectorate as required at meetings.
  • Ensure effective communication of the Care Inspectorate’s work with people who use care services, carers, relatives and advocates.
  • Demonstrate a commitment to the Care Inspectorate’s aims, vision and values and to the Care Inspectorate’s overall objective of improving care in Scotland.

Other duties

This job description is a broad picture of the post at the date of preparation. It is not an exhaustive list of all possible duties and it is recognised that jobs change and evolve over time. Consequently the post holder will be required to carry out any other duties to the equivalent level that are necessary to fulfil the purpose of the job, and to respond positively to changing business needs.

This job requires some travel and may involve some overnight stays and unsocial hours.